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Training for Successful Marketing
Training session 1: Introduction to Aligner Alchemy Academy Part 1
What is the Aligner Alchemy Academy and how to enroll? Navigating the portal and explanation of the courses available.
End of Module Survey
Training session 1: Introduction to Aligner Alchemy Academy Part 2
What is the campaign pack? Navigating through the pack. Downloading the Acuity/SquareSpace app. What is the lead tracker and what is expected from you?
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Training session 2: Marketing begins Part 1
Roles and responsibilities for templates. Tik Tok/Short intro video - Benefits, design and content. How do we create BUZZ and excitement?
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Training session 2: Marketing Begins / Taking deposits Part 2
Creating value and taking a deposit. Developing a powerful value proposition. What is your offer? What are you including and what upgrades will you offer?
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Training session 3: Playing the Acuity Game
Understanding using the acuity diary to plan the Open day
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Training session 4: Mini Virtual Consultation
Downloading the PPT, editing and branding it. Role playing and objection handling.
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Training session 5: Workflow and Preparation
Planning and Preparation for the Open Day. Team roles and responsibilities for the Open Day. How to stage the Open Day and create BUZZ and excitement.
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Training session 6: Scanning
Workflow and preparation when it comes to scanning. How to explain the smile simulation.
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Training session 7: Getting a Commitment
Explaining value proposition. Understanding co-diagnosis. Getting micro commitments.
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Training session 8: Lead Generation
Strategy for a lead generation campaign. How to best offer INSTANT consults at practice vs Zoom?
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Training session 9: Zoom Consultations
Planning and preparation for a zoom consultation. Flow of the consultation.
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Training session 10: Advanced Invisalign mentoring
Advanced Invisalign mentoring.
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Training session 11: Social Media Tips
Instagram hints, tricks and tips.
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Handouts
What is the campaign pack? Navigating through the pack. Downloading the Acuity/SquareSpace app. What is the lead tracker and what is expected from you?
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